Disruptive Innovations as the name suggests is about innovations that disrupt the market. A disruptive innovation makes a product (which was earlier accessible only to richer or more skillful consumers) accessible to a whole new population of consumers.
The term disruptive technology was coined by Clayton M. Christensen in an article in 1995.
In a Core77 article, Niti Bhan takes a look at some products that are successful at the bottom of the pyramid by being simpler to use, cheaper and offering value to the less profitable and thus having the ability to disrupt markets outside of their intended audience.
The post covers 5 case studies:
- The original 7-inch ASUS eeePC
- The Tata Group’s products like Swach
- Entry level mobile phone like the Nokia 1100
- Household appliances like Godrej’s Chotu Kool
- Affordable Alternative Power
To add to Niti’s last point of affordable alternative energy, Selco is also a good case study. Harsh Hande set up the company Selco in Bangalore, which now supplies some 80 000 people with solar power helping improve life for many in Karnataka and Kerala.